Kansas City, MO (January 8, 2008) --The 35th annual Hospital Hill Run and Sports Radio 810 have partnered together to produce The Sports Radio 810 Media Challenge. This is a team event for all media outlets including radio stations, television stations, magazines and newspapers, designed to help build teamwork across departments and promote fitness within the workplace. Runners and walkers compete in the already existing Hospital Hill Run events, while representing their organization.

"We are thrilled to partner with Sports Radio 810 to create the media challenge," stated Beth Salinger, Race Director of the Hospital Hill Run, "this is a great way to add some fun competition within the event."

Sports Radio 810 has partnered with the event to showcase that running and walking promotes a healthy lifestyle, which in turn creates healthier employees who rely less on health insurance and helps control the bottom line. Running and walking combat obesity and the aging process and reduce the risk of diseases such as heart disease, stroke, colon cancer and breast cancer. Plus, it is a great way to boost company spirit and a fun way for employees to interact outside the office.

There are two ways for media outlets to participate and win! A Championship trophy and charitable donations will be awarded based upon:

1 - Number of participants from a media outlet A donation will be made to the charity of the media outlet with the largest number of finishers. Athletes can participate by running or walking in the 5K, 10K or half marathon. Finishing times don't matter - only finishing does! The winning team will receive the "Sports Radio 810 Media Challenge Trophy" to display at their place of business until next year.

2 - Fastest combined time of 5 Team Members Team of three to five runners will compete in the half marathon for the fastest overall time (top 3 will be scored). Teams will compete in the male only, female only and co-ed categories (the co-ed team must have at least one female runner and the top three times must include one female time). Winning teams will have a donation made in their honor to the charity of their choice.

"I have been participating in the Hospital Hill Run for many years," stated Crunch Time Host Frank Boal. "I have been trying to get some of these other guys to come out and run with me and I think this media challenge will do it. I am very excited to lead the 810 team."

2008 will be the 35th running of the Hospital Hill Run. As the oldest of all Kansas City races, Hospital Hill Run is now comprised of a Half Marathon (13.1 miles), 10K (6.2miles) and the UMKC School of Medicine 5K (3.1 miles). The goal for 2008 is to make the event more achievable for many by offering online training schedules, leaving the courses open to walkers and runner alike, the Garmin Pace Team in the Half Marathon and the best goodie bag in the Midwest.

About Sports Radio 810 Sports Radio 810 WHB is Kansas City's first and only locally-owned and operated sports radio station in the market since 1998. The market leader in reaching men of all ages, Sports Radio 810 is the exclusive broadcast home of every major national sporting event including: the NFL Playoffs and Super bowl, Men's NCAA College Basketball Playoffs, Final Four and National Championship, the Kansas City Royals Baseball Pre-game show, K-State Wildcat Football and Basketball, Nebraska Cornhusker Football and many other sporting events too numerous to mention. Sports Radio 810 maintains a local and live broadcast line-up every Monday through Friday featuring top tier talent from 6am - 7pm.

In addition to Sports Radio 810, parent company Union Broadcasting owns and operates Hot Talk 1510 KCTE, Union Indoor Advertising and two 810 Zone sports-themed bar and restaurants.

About The Hospital Hill Run
Hospital Hill Run is the oldest road race in Kansas City. First held in 1974 with a field of 99 runners, Hospital Hill Run grew in size and stature in the ensuing years to the point that it was named one of the top races in the country by Runner's World magazine. Competitors included such running legends as Olympic gold medalists Frank Shorter and Billy Mills and running legends Bill Rodgers and Jim Ryun, as well as over 100,000 ordinary Kansas and Missouri citizens running for the challenge, fun and fitness. The largest Hospital Hill Run field was in 1983 when 4,173 runners took to the streets. In 2007 over 3,500 athletes came to participate in the 34th annual Hospital Hill Run, a crowd not seen since 1991. As a long-standing Kansas City event, the event has kept up with the changing running community by altering the run's distance, adding premium items, and offering ChampionChip Timing. However, the focus has always been on the athlete and their experience! The 35th running of the Hospital Hill Run Half Marathon, 10K and UMKC School of Medicine 5K will take place on Saturday June 7, 2008. For more information or to register for The Hospital Hill Run Half Marathon, 10K or the UMKC School of Medicine 5K log onto www.hospitalhillrun.com. The 2008 Hospital Hill Run is proudly sponsored by Saint Luke's Health System, UMKC School of Medicine, Crown Center, BlueCross BlueShield of Kansas City, Sports Radio 810, Hot Talk 1510, Garmin and SoftVu.